Designing Wonderland Cafe, Part 8 (Driving Questions…)
February 12, 2017
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January 15, 2019
How to Send a Kindle Book as a Gift and Grow Your Book Business at the Same Time, pt 2
November 25, 2014
Maximize your reach through cheap .$99 ebooks
In the previous post, I explained how to send an Amazon Kindle book as a gift as a way to grow your book business as you venture into self-publishing on Amazon.
The best way to take advantage of this is to plan out your strategy ahead of time. If you don't know what days to choose, the holidays offer a nice option. People are already looking for gifts to give, and if your book is free, this is a nice time to announce it.
Here's how it works…
You send a copy of your $.99 book to your mailing list along with a short, personalized note. The gift will get their attention, without costing you a lot of money. They'll get an email with this kind of graphic in it:
Plenty of authors balk at the cost of such a giveaway, but I see it as a part of doing business. My earliest days in publishing were spent in the newspaper business as a newspaper editor. I would get hundreds of review copies of books -- yay for this book lover -- and in return, publishers would ask me to review their books.
I couldn't publish a review for all of them, but for the ones that I did, I got good results. More than one publisher wrote me to thank me, because someone had bought their books based upon my review. These free books they gave me garnered them business in the log run.
I heard during a recent writers' conference that the magic number for making your book a true best seller is 55,000 books, whether they got to an audience via a free download or a paid book. Although you can rank as a best seller before the 55,000 mark, this number seems to be the magic number that allows the book to "sell itself," without a lot of promotion.
You won't always give your books away, especially as your business grows larger, and it has developed a reputation and a momentum that is more self-sustaining. But books as gifts encourage people to buy try out your book without much risk. If they love your book, they'll tell others about it, and chances are by the time that those people look up your book. However, unlike the free gift to your mailing list, these interested readers can then purchase your book.
That said, you'll eventually want to capitalize on these "sales" so that you can make money. In my next blog post, I'll talk about ways you can do that based upon my research.