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The 3 most useful small business marketing resources you'll need for a best selling book
September 23, 2014
What? Why would I, an aspiring famous author who is certain to be the next Suzanne Collins, need to know anything about business marketing? After all, isn't that the idea behind publishing a book? To make it a best seller so that you scrape up the cash that Amazon sends you every month and pocket it on your way to Tahiti? Tahiti comes later.
First comes marketing. But the good news is, you have everything in front of you that you need to get started…
Even if you don't think you do.
Here's the Secret to Making Money Blogging, Writing Articles, Novels, Napkin Invitations...
Enter small business marketing at its finest. Those are dirty words to many a writer, who wants her book to land on the various best seller book lists.
However, the publishing industry has changed, and even writers, who go the traditional route and who have agents are still finding that they need to market their own books. So unless you are Suzanne Collins straight out of the gate and your book is the next best thing since The Hunger Games, you'll want to learn to make book marketing your friend.
Here are the 3 Small Business Marketing Resources You'll Need:
(And you don't have to take my word for it. I hocked the idea from "Finding Your Perfect Work," by Paul and Sarah Edwards.)
Personally compelling desires -- What is your burning passion?
Resources -- What can you bring to the table? Do you have gifts, crazy talents? Cash? Well-connected friends?
Opportunities -- What are the needs in the world that your resources can help meet?
Wait? Whaaaat? That's Not the Way to the Best Seller List!
Let me explain another way. Remember those annoying venn diagrams you had to make in math class. You know, the intersecting circles that had a spot in the middle where all the circles converged?
It is precisely the spot where those converge that is the key to you making money as a self-published author. Or at any business you are working on. It is at the center point that you find the sweet stuff.
How About an Example of How to Use This Marketing Technique?
Here's how the bulleted list above breaks down when you add real world elements to it. These examples are taken from Finding Your Perfect Work.
One man in the book wanted to help the immigrants in his city learn English, but many were poor and couldn't take English Classes.
He used to head the city's food stamp program -- a good place to start distribution for the magazine -- and he had charitable friends. (Yeah, that helps no matter what business you're in.)
He noticed there were no magazines or newspapers that could reach this population, meaning they had limited English skills, but most of the time high ability to understand.
The Means (The Sweet Spot):
He publishes a magazine from his home with some donated money that caters to this crowd.
Here's another example that's arts-related:
An actor saw his career stall and got frustrated. During his downtime, he learned computer program and database management.
He fused his love of drama with his new-found computer programming knowledge.
This actor jumped on an opportunity he saw to use animation in the courtroom.
The Means (The Sweet Spot):
He now works with lawyers to create multimedia presentations for court cases, including animated re-enactments.
How Will I Make a Best Seller Out of My Book?
So how will this play out when I self-publish my book? You'll have to wait until next time to see.
In the meantime, here are some further resources for you to help get you started:
If you're going to do a book signing somewhere like a coffee shop, have some bookmarks printed up. Bring these to the coffee shop and ask the barista to insert a bookmark in each bag as he/ she gives away pastries, coffee, etc.
Ask your local indie bookseller if you can insert some bookmarks in books of a similar genre before you do a book signing or reading. So in my case, I might slip a branded bookmark into books in the young adult or sci/fi fantasy books.
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